TARGETED ADVERTISING
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WHY does a business need targeting?
our cases
REAL ESTATE AGENCY IN DUBAI
  • Created or purchased a business account with a high daily budget.
  • Determined what audience we want to reach based on an analysis of those who buy real estate using data on age, gender, location, interests and other factors.
  • Developing advertising campaigns by choosing a specific type of advertising such as branding, sales or lead generation.
  • Creating visually appealing ads that caught the attention of the target audience and solved the main pain point of the target audience.
  • Conducting scaling of those campaigns that resulted in qualified leads.
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ONLINE COURSE SALES BY STATE OF FLOW
  • Buying a business manager with a daily limit of $250 and linking accounts and an expert website.
  • To effectively advertise an online course, it was necessary to study the pains of the audience and offer a solution.
  • Conducting audience analysis and identifying segments that have pains and are more likely to buy online products.
  • Adjusting for demographics, interests and behavioral factors.
  • After the test period, scaling those campaigns that yielded better sales conversion and results.



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SELLING CLINIC FRANCHISES AROUND THE WORLD
  • Unlocking business manager and warming up on small budgets to increase loyalty in social network.
  • Analyzing target audience and customers in B2B segment based on demographics.
  • Developing sales funnel and methods to warm up the target audience.
  • Continuous monitoring and analyzing campaign performance to determine if the set goal and KPIs are being achieved.
  • Continuous optimization of the campaign to improve its effectiveness and achieve the set sales goal in the number of qualified leads.



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REAL ESTATE AGENCY IN CYPRUS
  • Identifying potential real estate buyers based on demographics, interests and previous purchases.
  • Creating high quality and attractive listings with photos and detailed property descriptions.
  • Setting up a targeted advertising campaign with budget, time period, geographic region and audience.
  • Ongoing monitoring and analysis of campaign performance to evaluate its success and make necessary corrections.
  • Continuous optimization of the campaign to improve its effectiveness and achieve the set goals of selling the property.
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BLACKSTAR GAMING CLUB CHAIN
  • Selecting and segmenting audiences that may be interested in visiting Blackstar clubs.
  • Creating high quality and attractive ads using visuals, videos and other forms of content.
  • Setting up a targeted advertising campaign in VKontakte, specifying budget, time period and geographic region.
  • Monitoring and analyzing the effectiveness of the advertising campaign to evaluate its success and make corrections.
  • Continuous optimization of the campaign in order to improve its effectiveness and achieve the set goals of promoting a network of cyber sports clubs.
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STAFFING CENTER ON A ROTATIONAL BASIS
  • Identifying interests, demographics, location, employment, etc. in search of potential customers.
  • Developing relevant offers for each target audience that address their needs and interest.
  • Setting targeting criteria based on each target audience and offer.
  • Creating visually appealing and effective ads that highlight the benefits of the staffing center.
  • Continually monitoring and optimizing results to improve conversion rates and reduce costs.


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ONLINE SCHOOL OF FOREIGN SPEAKERS
  • Selecting a group of people who might be interested in online learning from foreign speakers.
  • Analyzing what competitors are doing in the field of online education and understanding what our school can offer.
  • Creating compelling ads, videos and infographics that showcase the benefits of the school.
  • Setting up targeting: selecting targeting parameters such as age, location, interests, etc.
  • Tracking campaign results and making necessary changes to maximize effectiveness.



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CHAIN OF FIGURE CORRECTION MASSAGE PARLORS
  • Finding out which groups of people are most interested in massage.
  • Dividing the target audience into several subgroups that can be segmented with separate advertising campaigns.
  • Developing detailed characteristics of the target audience, including gender, age, local residence, interest and preferences.
  • Preparing offers and publishing advertisements that will attract the attention of the target audience.
  • Ongoing monitoring and analysis of campaign results, identifying problems and making necessary adjustments for scaling up.
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AUTHOR'S TRAVELS IN RUSSIA
  • Identifying a group of people who might be interested in author tours in Russia.
  • Creating a consumer audience in Maitarget based on databases of traveling people.
  • Creating and setting up advertising campaigns in Maitarget using the target audience and solving their pains.
  • Setting up budget and targeting of advertising campaigns for optimal effectiveness.
  • Continuous analysis and tracking of ad campaign results to increase leads for tours.



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