Contextual advertising - advertising in the search engine of Yandex and Google. That is, thanks to the peculiarities of customization, advertising will be shown to those who want to buy your product.

Contextual ads typically yield high conversion rates because they are delivered to quality potential customers who are genuinely interested in buying.
On average, conversion to purchase from contextual advertising is higher than from other traffic sources.

Advertising campaigns in contextual advertising are optimized based on the goals of the site, which are responsible for the profit of the company, and often we will be able to pay not for clicks, but for making such goals, which fully optimizes advertising costs.

Advertisers can easily change targeting, budgets and creatives based on ad performance. This allows you to monitor results and make necessary changes in real time.

With keyword and interest targeting, you can reach new potential customers who may not know about your business or product by also using different types of campaigns.

Контекстная реклама позволяет легко отслеживать результаты, такие как количество переходов на сайт, количество заявок или продаж, а также влияние на бренд