Objectives:
- Increase the number of loyal audience
- Attract traffic for info-products
Executed work:
During the tests the cheapest target subscribers were have gotten when promoting promo posts. We have detected the best posts which showing examples of servings. The most effective ones we proceed to scale.
To advertise info-products for cold audience we used a carousel because we can show the advantages of product details
Point A
Date: December 10, 2019
Subscribers: 10934
Point B
Date: December 22, 2020
Subscribers: 35071
Result. Growth: 24137
Average cost of a subscriber: 20.51 p
Working time: 13 months

Objectives:
- increase in sales
- Sale of the remains of old collections
Executed work
During the tests the cheapest target subscribers were obtained when promoting promo posts. The best posts were targeted at certain segments of the target audience.
Point A
Date: July 23, 2020
Subscribers: 55374
Point B
Date: December 29, 2020
Subscribers: 78123
Result. Growth: 22749
Average cost of a subscriber: 16,11 p
Working time: 5 months

Objectives:
- increase in sales
- attracting of target audience
Executed work
The best posts are showing examples of servings.
Created funnel of posts
1. Cold audience – who have never seen the profile and do not know about the company
2. Warm audience - who interacted with the profile for 3 months but did not interact for 14 days.
3. Hot audience - interacting last 14 days. Advertising simultaneously to all segments of the audience
Point A
Date: March 28, 2020
Subscribers: 24545
Point B
Date: December 22, 2020
Subscribers: 51476
Result. Growth: 26931
Average cost of a subscriber: 9,8 p
Working time: 9 months